BLUR is the native governance token of Blur, a unique non-fungible token (NFT) marketplace and aggregator platform that offers advanced features such as real-time price feeds, portfolio management and multi-marketplace NFT comparisons. It claims to have faster NFT sweeps, and a more intuitive interface than other comparable platforms.
As a result, many professional NFT traders increasingly prefer to use Blur for their trading activities — although it may be due to incentives like the recent airdrop of 360 million BLUR tokens — worth around $355M at the time of writing. It is an Ethereum-based platform that has raised over $14m from world class investors and traders including Paradigm, 6529, Cozomo Medici, dhof, Bharat Krymo, Zeneca, OSF, MoonOverlord, icebergy, Deeze, Andy8052, Keyboard Monkey and many more.
BLUR came to prominence after launching in October 2022, when it promised airdrops of BLUR tokens to the top platform users.
Who Are the Founders of Blur (BLUR)?
Blur’s founders and developers are active only through pseudonyms. The founder is known as Pacman, a Web3 developer. Zeneca, Founder of ZenAcademy and The 333 Club, took on the role of Director of the Blur Foundation.
According to Blur, the team has experience across MIT, Citadel, Five Rings Capital, Twitch, Brex, Square, and Y Combinator.
What Was the BLUR Airdrop?
The series of Blur airdrops gave access to BLUR tokens in the form of Care Packages. The Care Packages have four tiers of rarity and were distributed to users who were active with beta testing six months before the official Blur launch in October 2022. The second airdrop was for traders actively listing on the marketplace through November 2022, while the third drop was allocated to traders who placed bids on Blur through February 14, 2023.
The February 2023 airdrop was a massive global event, with BLUR’s price jumping to over $5 before dropping to under $1 within 24 hours, as many recipients sold straight away.
What Is Unique About Blur (BLUR)?
Blur has been specifically designed to excel in areas where other platforms fall short, specifically in the hotly debated NFT creator royalties category. It supports creatives by providing those who pay royalties with extra BLUR tokens as an incentive and strives to strike a fair balance between creators and traders.
It does not fully support secondary market creator royalties as OpenSea does. However, in a brazen decision in February 2023, it announced that any collections that blocked sales on OpenSea could collect their full royalty fees on Blur.
Despite being tailored towards professional traders, newcomers to the NFT market can also benefit from Blur’s various features with some effort put into learning how to use the platform.
Blur also stands out from other NFT marketplaces with its numerous features that support better NFT trading experiences that could help traders optimize profits. It allegedly has a faster NFT sweep and snipe function, real-time price feeds, and a sorting function based on price. As an aggregator, it connects to X2Y2, OpenSea, and LooksRare (LOOK).
Notably, the platform has no trading fees for NFT sales, and traders can view their digital assets through Blur’s portfolio tab, which delivers information about rarity, value, profit and loss, and more.